13309 Cabin Hollow Ct., Ste 100
Chico, CA 95973
PH: (833) TRY-NSAV FAX: (530) 342-8022
California Contractor\'s License #1024137

Great Uses for a Jumbotron LED Screen

Great Uses for a Jumbotron LED Screen

jumbotron sacramentoPeople everywhere are realizing the amazing benefits of utilizing the “Jumbotron” for video production. These video screens are being used more and more by event hosting companies and production companies that need to put on a great show. They are being made even more famous by people like Jerry Jones, owner of the Dallas Cowboys, whose giant Jumbotron at Cowboys Stadium in Texas is one of the biggest video screens in the world.

These giant video production screens serve many purposes. They are used at churches, at concert venues, and at shows all across the country and for many different reasons.

Benefits of a Jumbotron

Enable Everyone to See

Those in the nose-bleed section at a production would not be able to see if it weren’t for the Jumbotron. The investment in these video screens enables all concert goers to have an up-close experience when watching the screen and hearing the sounds. At concerts, everyone is able to see up close as the camera pans across each musician, from the fingering of the guitarist to the rhythm of the drummer’s beat. Even churches are utilizing large video screens to enhance their audio/visual experience on Sunday mornings.

Instant Replay

Sporting events are realizing that a Jumbotron enables everyone to have a great experience with watching the screen, and it also enables everyone to witness the replays first hand. This is just one more benefits of the Jumbotron. They make attending a sporting event that much more fun, and events in California are made better by these wonderful screens.

Projectors vs. Jumbotrons

For years, projectors were the favorite of party planners and event officials who needed a way to put something up on a video screen. While projectors have their uses and are good for certain things, one benefit of the Jumbotron over the projector is that they do not need an unobstructed field of sight to be able to display the image on the screen.

For professional production services in Northern California, look no further than Tolar AVL. They are the premiere production and audio/video service in Redding, Chico, San Francisco and Sacramento. Give them a call today at 530-342-8860!

What Makes a Show so Amazing?

audio visual production company californiaGreat music is one of the best parts of life for many people. Most people remember the first concert they ever went to. “What kind of music do you listen to?” is a question many people ask when trying to get to know someone, and concert shows and venues make a great date when trying to impress someone. So what makes attending a concert or show so amazing? This really is a question worth asking.

Especially in California, concerts, shows, and productions are some of the most exciting events that there are out there. Many of the best bands in the world even started here. Production and lighting companies of California have been a big part of many of the most successful bands in history.

3 Reasons Productions Are Amazing

See the Best Musicians

The professional sound quality provided by the best production companies makes seeing your favorite musician one of the reasons that concert venues are so exciting. Everyone loves a good concert and many people are getting excited about the way that professional audio productions make their favorite musician sound. Sure, listening at home through headphones is a great way to listen to music. But nothing beats going and seeing someone in person.

Great Production Companies

One of the biggest reasons that events are so much fun to attend is the great production companies that put them on. The audio, video, and lighting work that goes into putting on a great production is the hard process of behind-the-scenes effort that goes into a production. This same kind of work is put into any event that requires lighting and audio, such as a state fair or a wedding. Many people don’t realize that it’s the professional production companies that have been putting on the events that they’ve been enjoying their whole lives.

A Great Way to Get Out

One of the best things to do in California is get out and see a production put on. Whether at a wedding, a concert, or a party, professional events and concerts are a great way to spend time with friends. There’s a reason that the Super Bowl has a half time show and that hundreds of thousands of people flock to concerts every year.

For professional audio, video, and lighting services in Northern California, Tolar AVL is the way to go. Their commitment to excellence and to putting on a great production has made them a favorite of event planners in the areas of Redding, Chico, and San Francisco. To book them for an event today, give them a call at 530-342-8860!

What Makes a Great Production Company?

Here in California, great concerts and shows are a part of life. There is so much to see, and so much to do here that one might think Californians are a little spoiled when it comes to great entertainment. They say competition breeds success, and having so many great concert venues throughout the year makes them have to strive even harder for greatness.

If anyone has ever been to an event such as a concert they are aware of what goes into the show to make it so special. There is great sound quality because of the quality of speakers and amps that are in use, there is a terrific lighting production, and the overall audio/visual effects are amazing. These are qualities of any great show, and those put on here in Northern California need to remain aware of what to look for in a quality stage production company when they are hosting an event.

Professional Audio Quality

For musical events such as concerts, of which there are many in Northern California, it is critical that the sound quality is phenomenal. No one wants to go to a concert that has worse sound quality than their headphones. The chance to see a favorite band is a moment to be cherished and looked forward to, and one of the most important things that makes a great production service is one that provides superb sound quality and professional audio services so that the band or whoever is playing sounds their best.

Stage Lighting Services

The lights are one of the more overlooked aspects of a concert venue. Professional stage lighting companies excel at making the lights of a stage match up with the music of a musician. That is really a big part of what makes going to a concert so special. It’s more than just the sound –it’s the entire experience. Having quality lighting and visual effects is a big part of what makes a production so spectacular.

Large Video Screens

Here in Northern California, especially in cities such as San Francisco and even Redding, there are usually a lot of people in attendance at any show worth going to (unless it is very low-key). That means that the production will usually need to feature video screens, so that concert goers that are in the back of the venue are able to see what’s going on just as well as those who are up front, thanks to the Jumbotron or video screens. These help a show come together and give it a professional atmosphere, because they are the norm these days and people in attendance at large concerts expect to be able to see no matter where their tickets have them sitting.

There are many factors that go into a great production company, but one that is able to exhibit these three qualities is a great place to start for someone hosting an event that needs a great production service. In Northern California, Tolar AVL is a premier audio/video/lighting and production company. They specialize in concerts, graduation events, and even weddings, and are able to make an event come together because of their expertise and commitment to the customer. Call them today at 530-432-8860!

Choosing the Best Production Company

best production company

Sound Production in Northern California is one of the most exciting places to see a show or put one on display. San Francisco is still one of the most booming cities in the country, and the arts and music scene there is just one of the great aspects of being a Californian. The best part is that San Francisco isn’t the only great community here, either. Sacramento is a great place to put on an event, and beautiful Redding is growing as well.

Choosing an audio/video and lighting production company for a wedding, party, or concert in these communities can be tricky. There are many to choose from, especially here in Northern California, and each one may specialize in certain events and have certain strengths. There are three big tools that can be utilized by someone in search of the proper event company.

How to Choose the Correct Production Company


One of the best ways to go about choosing a great audio/video and lighting production company is by referrals from friends or family. If someone has had a wedding or put on a show recently it is helpful to ask them what their experience was like. Many customers get referred to an event service in this exact way. Word of mouth referrals are great for businesses and customers alike, because since they have worked with mutual relationships in the past, there is a trust factor that helps the event service and the customer get things rolling quicker.


Reading through testimonials is another one of the best ways to choose a company that specializes in video services and sound services. Everything that goes into putting on an event makes it a complicated process to rate, and seeing how pleased the previous customers of a company have been, by looking on sits such as Yelp, for instance, is one of the best ways to see if the event service and production company is as committed to quality and their customers as they claim to be.


A look at the experience and previous work of a production service is the third way to analyze if their services would be appropriate for a wedding, party, or concert event. Though production companies are similar in services that they offer, each one may have a different flavor and style to their work, and the best way to see if their strengths and what they specialize in fit a certain customer’s needs is to check out the work they have already done.

For production and lighting services all over Northern California, check out Tolar AVL! They are committed to putting on amazing productions and meeting all the needs of their customer. To get in contact with them call 530-342-8860!

How Loud Is Too Loud?

We have all enjoyed concerts and shows and other events where the music was awesome. The professional sound and atmosphere of a great music show is unforgettable, and many music and concert lovers are undoubtedly able to enjoy the sound at these kind of events, but there is potentially a risk involved if the sound is too loud and patrons are exposed to high level volumes for too long of a period of time.  This is primarily a concern for music lovers who attend regularly and certainly for folks like us who work in the entertainment industry on a daily or weekly basis.

Hearing Loss from Loud Music

Usually, hearing loss occurs over time due to years of subtle pressure but lasting effects can be felt even from one incident. I personally had severe hearing loss for about 2 days in my left ear (high frequencies) from shooting guns without hearing protection several years ago at a range. The same principle can apply to music events and other atmospheres or environments where the sound is loud enough to damage the tiny hairs of our inner ears. This is just an example of why it is important to be mindful of the loudness of the environments we place ourselves, and the importance of the question, “How loud is too loud?

Understanding Decibels

It’s interesting to consider that even the U.S. Military has a department entirely dedicated to hearing loss and protection, and making sure our country’s soldiers are protected from hearing damage! No wonder considering that a gunshot is between 140 and 160 decibels (dB), which explains the effects of my one unprotected day of shooting.  I learned in college that threshold of pain is 118 dB, this is where real and prolonged damage begins to occur.  Most rock concerts run at 110 dB minimum and almost every major band we work with contractually obligates the promoter who hired them to provide a sound system capable of producing 120dB at mix position, which is as much as 100 feet from the stage.  Since sound dissipates, in a modern line array sound system, at 3dB every doubling in distance from the speakers, a concert where the sound engineer is mixing the show at a comfortable, but intense, 110dB at mix position, can be much louder at the front row.  This is why we sound companies curve our line arrays at the bottom of the array and keep them flatter toward the top. It provides the volume to push to the back of the venue while keeping things under control up close to the stage.


OSHA (Occupational Safety and Health Administration) has determined that 85 decibels is a safe volume for listening to music for up to 8 hours.  Their guideline is that for every 5 more decibels above that threshold, cut the amount of time of safe listening in HALF!  This means that every time you see a concert at Sleep Train Amphitheater, OSHA recommends you don’t sit there for more than 15 minutes.  Sheesh.  Who is going to do that?

That is important to remember. No one wants hearing loss or to risk not being able to listen to the things you love as you get older. Your favorite song, the sound of a river running, or the birds chirping in the spring air, all of these lovely sounds can potentially be lost after enough extreme exposure to high volumes.

Here is a chart to help you determine how loud sounds are in decibels. It’s something to keep inaudio visual production company mind when listening to music or even while on an airplane. It’s important to wear proper hearing protection even when performing activities like mowing the grass. The best way is to be safe when listening to music. Don’t listen to your earbuds too loud (or for too long), and wear hearing protection when doing activities like shooting firearms or going to an airshow.

As an audio visual production company, Tolar AVL wants you to be able to enjoy your hearing for the rest of your life. As such we direct our techs that we want the show to be as quiet as possible as long as each and every person can hear each and every word that is spoken or sung.

If you have a production that is going to require professional audio, video services, or event lighting anywhere in California or the surrounding states, don’t hesitate to get in touch with us –we’d be thrilled to help you however we can! You can call us today at 530-342-8860.

Theater Lighting Tips

theater lightingStage and theater lighting is absolutely essential to the overall aspect of productions, community events, and/or corporate parties. Theater lighting is essential to a production. Without lighting, a production can be flat, monotonous, and lose its entire purpose. It strings an entire piece together because it gives the audience the ability to actually see what is right before their eyes!

Theater Lighting Tips

Understand Your Event

It can be particularly difficult to understand when there is a beginning or an end of a scene without stage lighting, when characters, actors, or participants are supposed to make an entrance, and who is even present because people are not even properly visible without lighting — let alone the right type of lighting! Lighting is more than just lights hitting a person’s face; theater lighting is an art because it can be on, fall on, follow, and focus on a person’s face to enhance and thus highlight their facial features. You just can’t have a theatrical stage without proper lighting!

Have Color Set the Tone

Theater is an art, so in a theater and lighting production, use the color of light to set the mood and tone of what is happening on stage. This is where you can get a bit creative and begin to use filters. If a dramatic and sad scene is occurring, try setting the colors to a dim and cool tone or throwing a blue tint on. On the other hand, brighter colors like reds, oranges, and yellow can promote a more positive feel, although red can also be more angry and passionate depending on what scenery and music accompanies it. As humans, we tend to put specific colors with certain moods and feelings. Humans even have a tendency to predict what may happen when they see specific colors beforehand.

Mixed Patterns and Movement

You can use light to have patterns and movement throughout the stage when needed or if the scene or event calls for it. A perfect example would if you were having the stage play, “Peter Pan,” and needed to move the character of Tinkerbell around and decided to move a beam of light around the stage to act as a fairy. Other stage productions will use light in creative ways by having it come up on the stage as a pattern with sound effect to appear like a storm, tornado, trees, or starry night sky.

There’s certainly a world to educate yourself on when it comes to lighting, but these are some brief basic theater lighting tips that can point you in the right direction for an excellent video and stage production.

Are you having an upcoming special event and in need of a professional team to capture your event on film? Look no further and contact Tolar AVL today!

Sound-Video-Lighting-LED Walls for events of all sizes!






Visit Us On TwitterVisit Us On Facebook